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Can Traditional TV Keep Up In A Digital-First World?

January 18, 2017

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from Parks Associates. As more OTT offerings proliferate and social platforms like Snapchat, Twitter and Facebook build out their digital video content, linear TV is likely to continue to lose viewers.

From the article "Can Traditional TV Keep Up In A Digital-First World?" by David Kirkpatrick.

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About Parks Associates

Can Traditional TV Keep Up In A Digital-First World?

Previously In The News

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

A Third Of Consumers Get News From Social Media

The Sound Of The Internet Of Things (And Why It Matters For Brands)

PayPal, Starbucks top consumers' mobile payments preferences, study says

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