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Can Traditional TV Keep Up In A Digital-First World?

January 18, 2017

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from Parks Associates. As more OTT offerings proliferate and social platforms like Snapchat, Twitter and Facebook build out their digital video content, linear TV is likely to continue to lose viewers.

From the article "Can Traditional TV Keep Up In A Digital-First World?" by David Kirkpatrick.

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About Parks Associates

Can Traditional TV Keep Up In A Digital-First World?

Previously In The News

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

For years, Amazon ruled the smart speaker market. Now the crown is slipping

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

Network negotiations: combining content and attracting consumers

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