Providing Market Intelligence for 40 Years

In The News

Can Google Inc's New Chromecasts Tackle Apple TV and Amazon Inc's Fire TV?

Devices from Apple, Amazon, Google, and Roku accounted for 86% of the U.S. streaming market last year, according to research firm Parks Associates. Roku was the market leader with 34% of the market, followed by Chromecast, Fire TV, and Apple TV, in that order. In terms of overall usage, Roku claimed 37% of the market, followed by 19% for Chromecast, 17% for Apple TV, and 14% for Fire TV.

From the article "Can Google Inc's New Chromecasts Tackle Apple TV and Amazon Inc's Fire TV?" by Leo Sun.

Previously In The News

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...