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Devices from Apple, Amazon, Google, and Roku accounted for 86% of the U.S. streaming market last year, according to research firm Parks Associates. Roku was the market leader with 34% of the market, followed by Chromecast, Fire TV, and Apple TV, in that order. In terms of overall usage, Roku claimed 37% of the market, followed by 19% for Chromecast, 17% for Apple TV, and 14% for Fire TV.