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In The News

Can Google Inc's New Chromecasts Tackle Apple TV and Amazon Inc's Fire TV?

Devices from Apple, Amazon, Google, and Roku accounted for 86% of the U.S. streaming market last year, according to research firm Parks Associates. Roku was the market leader with 34% of the market, followed by Chromecast, Fire TV, and Apple TV, in that order. In terms of overall usage, Roku claimed 37% of the market, followed by 19% for Chromecast, 17% for Apple TV, and 14% for Fire TV.

From the article "Can Google Inc's New Chromecasts Tackle Apple TV and Amazon Inc's Fire TV?" by Leo Sun.

Previously In The News

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...

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