Providing market intelligence for more than 35 years

In The News

Can an AI burglar alarm predict break-ins before they happen?

Despite all of the talk surrounding smart, connected homes and the Internet of Things, according to analysts and research firms, the only area where the technology is really gaining traction with consumers is home security, an area where the benefits are clear.

Parks Associates research shows that almost one-in-four US broadband homes has an active security system installed and that percentage is growing rapidly as systems develop to offer remote interactivity via apps and other connected features.

"The security industry is the leading channel for smart home services," said Tom Kerber, Director of IoT Strategy, Parks Associates. "Interactive services have fueled growth in the security industry over the past five years and will continue to do so over the next five years."

From the article "Can an AI burglar alarm predict break-ins before they happen?"

Previously In The News

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...