Providing market intelligence for more than 35 years

In The News

Can AI decide who’s a threat at your door? A new SimpliSafe camera aims to find out.

“I would say what they’re doing is quite advanced,” said Elizabeth Parks, president of market research firm Parks Associates. She said it’s one of many efforts by home security companies to embed AI technology like facial recognition into their products. “The major players and newcomers are all looking at what are the benefits of this machine learning,” she said.

From the article, "Can AI decide who’s a threat at your door? A new SimpliSafe camera aims to find out" by Hiawatha Bray

Previously In The News

Autonomous Cars Could Bring $20 Billion to Hollywood

The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...

Global Mobile Data Revenues To Reach US $630 Billion By 2020

A Parks Associates industry report estimates global mobile data revenue will increase from US$386 billion in 2015 to US$630 billion in 2020, with most of the revenue growth in the Asia & Pacific regio...

Sharing Netflix Passwords Now A US Federal Crime

A study last year by research firm Parks Associates suggested SVOD services would stand to lose upwards of $500 million in revenue in 2015 from the practice of sharing passwords. However other rese...

ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves

A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 per...