While Apple and Samsung still talk up the fashion aspects of their devices, they've now shifted to emphasize something else even more: health and fitness. People may want their smartwatches to look good, but they want their wearables to help them get in shape too.
"The wearables landscape is evolving to a place where health and fitness is now the No. 1 purchase driver," David Ng, senior manager of product marketing at Samsung North America, said during a briefing with reporters ahead of the company's event at the IFA electronics show in Berlin. He cited a report from Parks Associates that said 92 percent of smartwatch owners use their devices for fitness tracking.
From the article "Calling all fitness freaks: Samsung's new wearables want you" by Shara Tibken.
New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...
Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...
Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...
A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...
