Providing market intelligence for more than 35 years

In The News

Pilot Program Helps Aging Patients Retain Independence Through House Calls

How can the health-care industry create incentives and provide technology to get more Americans to live healthier lifestyles? That was the key question at the Connected Health Summit this week in San Diego, organized by Dallas-based industry research firm Parks Associates. Getting consumers more engaged in their health is considered a key strategy to cutting health-care costs, according to Park Associates. Its research found that only 23 percent of U.S. consumers are actively engaged in living a healthy lifestyle. (Freeman, 9/2)

From the article "California Healthcare Daily Edition" by www.californiahealthline.org

Previously In The News

Video advertising’s bright future and what you should be doing now

But that line is becoming more blurred. We are seeing a trend for digital channels becoming more like broadcast TV. People are consuming more long-form content online which has opened up new opportuni...

Facebook is developing a voice assistant, and it already has a home of its own

But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Virtual reality headsets only owned by 8% of U.S. broadband users

Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...