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Cable Was a Locked Room. StreamingOffers Too Much Freedom

Parks Associates research found that 57% of households agree there are too many streaming options to choose from. The data also found that among households that subscribe to at least one OTT service, the average number of subscriptions per household is 5.5.

Parks Associate research found that 59% of vMVPD and AVOD using households don’t mind watching ads on a paid streaming service if it lowers the subscription fee, while 59% also agree that they don’t mind watching the ads on a free streaming service.

From the article, "Cable Was a Locked Room. Streaming Offers Too Much Freedom" by Saleah Blancaflor

Previously In The News

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Indeed, Parks Associates recently tallied the known universe of subscription streaming services at more than 200. And Fox Networks senior VP of distribution Sherry Brennan said that “only a handful of...

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A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products...

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