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Cable MSO Have an Advantage with Wi-Fi First-For Now

This is because of video largely. Roughly 55 percent of smartphone owners and 61 percent of tablet owners use TV apps on their devices at least once per month, according to Parks Associates (News - Alert). Wi-Fi is the better choice for such high-bandwidth content, and overall there are roughly 10 billion devices worldwide that connect via Wi-Fi.

This presents opportunities for cable MSOs. As noted in an Alcatel-Lucent strategic white paper, Multiple System Operator (MSO) Wi-Fi®: Solutions to enhance the connected lifestyle, cable operators have the opportunity to be first-movers in the global migration to Wi-Fi First if they move fast, given their Wi-Fi infrastructure.

From the article "Cable MSO Have an Advantage with Wi-Fi First-For Now" by Mae Kowalke. 

Previously In The News

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...