Providing market intelligence for more than 35 years

In The News

Cable and wireless lobbyists clash over the future of FWA

According to new numbers from Parks Associates, 66% of 5G FWA subscribers consider their plans to be set at a fair or good price, while 62% report that it is easy to contact someone for customer service or technical support. Among fiber subscribers, 51% feel they receive their service at a fair price. Among cable customers, that figure is just 35%. The firm based its study on a survey of 8,000 Internet households.

"Incumbent ISPs in previously uncompetitive markets are most at-risk from growing awareness of MNO [mobile network operator] FWA plans," Parks Associates' Kristen Hanich said in a release.

From the article, "Cable and wireless lobbyists clash over the future of FWA" by Mike Dano

Previously In The News

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

What is Wi-Fi 6 and why you're going to want it

I have, let me see, seven Wi-Fi enabled devices currently running in my home office. That includes a tablet, a smartphone, five laptops, and a Roku streaming the last episode of Game of Thrones. That'...

What Hulu needs to beat Netflix

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...