Providing market intelligence for more than 35 years

In The News

Burning Los Angeles homes livestreamed their own destruction as owners watched

Forty-three percent of U.S. households with internet access have a security product with online capabilities such as a self-monitored smart camera, video doorbell or a professionally monitored security system, said Jennifer Kent, vice president of research at Parks Associates, a consumer technology market-research firm.

“There is a wide choice of devices and systems on the market today, and the market has grown as self-install solutions, lower-cost devices and lower-cost services have come to market, attracting middle-income households and renters,” Kent said in an email.

When Kent’s firm surveyed consumers about the services they might like to add to their existing home security systems, 66 percent indicated they’d be interested in adding fire and gas safety monitoring.

From the article, "Burning L.A. homes live-streamed their own destruction as owners watched" by Lisa Bonos

Previously In The News

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...

Three Ways To Accelerate Smart Home IoT Adoption

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...

New Study Shows The Growing Decline of Cable TV

In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...