Providing market intelligence for more than 35 years

In The News

Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities

It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants, smart home technology has invaded consumers’ homes and shows no sign of disappearing anytime soon. Indeed, according to a study conducted by consulting firm Parks Associates, smart home device adoption has increased by more than 64 percent in the past two years, with 23 percent of households owning three or more smart home devices. This is particularly true for devices that provide security with 38 percent of Americans owning a home security product. This percentage is likely to increase as 7 in 10 homebuyers claimed that safety and security was the primary reason, after convenience, that they would be seeking out smart homes, according to a report published by Security.org last year.

From the article "Building the Future of Smart Home Security > Engineers must invent new technology to enhance security products' abilities" by Nate Wilfert. 

Previously In The News

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...

Is Apple's TV upgrade too pricy for consumers?

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...

Why Amazon Is The Current King Of The Virtual Assistants

The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...