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Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

The Smart Money: MDU Technology Overview

Experts Say These Smart Security Upgrades Add the Most Home Value

Parks: 71% of U.S. Internet Households Use an SVOD Service

InnoPhase IoT Adds Matter v1.2 Support to STM32U5 with Talaria TWO Wi-Fi Platform

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