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Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up fr...

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

Survey: US spend on standalone mobile, internet, pay-TV rises

Matter 1.4 Expands to Enable the Energy Intelligent Autonomous Home

Diamond Sports ruling signals new era for local NBA, MLB, NHL streaming rights

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

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