In The News

Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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Samsung Leads in U.S. Smart TV Ownership

Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market. According to consumer technology research firm Parks Associates, the majority of U...

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Streaming power players and modern ecosystem dynamics: Lee

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Samsung Leads in U.S. Smart TV Ownership

Technical Support Needs are Influenced by Number of Devices in the Home

Streaming power players and modern ecosystem dynamics: Lee

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