In The News

Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

A Pinch of Salt Boosts Aluminum Batteries

Parks: Nearly Half of U.S. Broadband Homes Have Cut Pay-TV Cord

4 Emerging Trends in Home Video Streaming

Parks Associates: 46% of US internet households are Cord Cutters; 12% Cord Nevers

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