Providing Market Intelligence for 40 Years

In The News

Broadband Forum celebrates 20 years of revolutionary device management standard

“Demand and purchase intentions continue to grow for advanced devices such as doorbells, door locks, and networked cameras but this is creating a complex and challenging consumer home network,” said Elizabeth Parks, President and CMO, Parks Associates. “Half of the US households with internet experience issues with their network relating to quality of experience. With an increased number and dependency on devices in the home, consumers are beginning to show higher interest in network add on services that enable network optimization and control of devices. We see the transition to USP to support more comprehensive network management requirements as a great step forward for the industry.”

From the Broadband Forum press release "Broadband Forum celebrates 20 years of revolutionary device management standard"

Previously In The News

The hidden cost of smart home technology

42% of American households with internet now own at least one smart home device, according to the market research firm Parks Associates. From the article, "The hidden cost of smart home technology"...

Securing Tomorrow’s Homes

Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge in popularity for connected cameras and video doorbells, aligning with heightened post-pandemic conce...

Research: 47% of US familiar with AI tech

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...

EV Sales Growth Flattens Following Pandemic Peak

Electric vehicles (or EVs) had received a big boost off the heels of the pandemic as consumer interest over environmental issues coupled with hearty government subsidies helped fuel a respectable boom...