Providing market intelligence for more than 35 years

In The News

Blue Cash Preferred Card Adds Streaming and Transit to Rewards

The card's 3% rewards rate on transit-related spending is matched by some other cards, including the Wells Fargo Propel American Express Card. But its 6% bonus rate on select U.S. streaming services leads the industry, according to U.S. News data. Qualifying streaming services include Netflix, Hulu, HBO Now, NBA League Pass and Pandora. Since 2016, households have spent an average of less than $8 a month on streaming services, according to data from market research firm Parks Associates.

From the article "Blue Cash Preferred Card Adds Streaming and Transit to Rewards" by Ben Luthi.

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Here are 8 Tips to Help You Save on Your Monthly Internet Bill

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

vMVPD market shakeout won’t happen in 2018, analysts say

The group, however, didn’t bite, forming a consensus that these are the early days for the virtual MVPD industry. Despite rampant competition for subscribers, high programming costs and loss-leader pr...