Providing Market Intelligence for 40 Years

In The News

Biometric Smart Locks: Are Physical Keys Going Extinct?

According to a 2025 market assessment by Parks Associates, owners typically use a smart lock’s fingerprint sensor more frequently than other access methods — 73% of users report using the feature daily, and 92% use it at least once a week. This report suggests that retailers ought to focus on the strengths of fingerprint sensors, such as increased speed, convenience and reliability when marketing the products to consumers.

From the article, "Biometric Smart Locks: Are Physical Keys Going Extinct?" by John Carlsen

Previously In The News

PCs May Not Be Ready for VR's Breakout Year

"It's a bit of a cumbersome experience," said Glenn Hower, an analyst with Parks Associates. "It's cool and there's a novelty aspect to it, but right now it's a tough sell for the mainstream market...

68% Of Smartphone Owners Stream Music Daily, Study Finds

Parks Associates has released new data which shows that 68% of US-based smartphone owners listen to music via streaming outlets on a daily basis, a stunning stat that further reaffirms the mobility of...

Sling TV Now Lets You Share An Account — For An Extra $20

“The decision to launch as its own separate multi-stream service was influenced by our customers. Two of the top requests we receive are for a multi-stream capability and for FOX programming. As baseb...

70% Of US Households Save Money With Smart Energy

Parks Associates announced new home energy management data from The Evolution of Home Energy Management showing 70% of U.S. households with smart energy devices report saving money due to reduced ener...