Providing market intelligence for more than 35 years

In The News

Binge and bail: How 'serial churners' save money on Netflix, Hulu and Disney

Cutting household expenses is now the No. 1 reason consumers are canceling streaming subscriptions, said Eric Sorensen, senior analyst and director of streaming products at Parks Associates. It used to be the third most common reason, he says.

“Consumers are definitely looking at ways to save on monthly household bills,” said Sorensen, whose firm does market research and consulting. “Entertainment is one of the first things that people cut. You can’t cut the electric bill.” 

Nearly 9 in 10 broadband households – 89% – subscribe to at least one streaming service, over half subscribe to more than four and nearly one-third – 29% – subscribe to more than eight, according to Parks Associates.

From the article, "Binge and bail: How 'serial churners' save money on Netflix, Hulu and Disney" by Jessica Guynn and Bailey Schulz

Previously In The News

A Home Robot Could Be Amazon's Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households. "It's not a breakout product, but it's far and ah...

Amazon just announced 5 offerings to shake up the home security market

It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...

Pay-TV, OTT partnerships shake up competitive landscape

Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...

Amazon's DVR Scheme May Be Taking Shape

"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive