Providing Market Intelligence for 40 Years

In The News

Big cable companies lose subscribers in Q1 2026 but outpace Q1 2025: Report

Though they still are struggling, strategies big cable companies are using to stanch subscriber losses seem to be working, according to a new report from Parks Associates.

Parks Associates report also pointed to the overall trend of converged connectivity services for cable and other providers. The organization found that during the first half of this year AT&T and Verizon introduced home internet and TV bundles. This simplifies billing and strengthens customer loyalty, the firm said. 

“The competitive landscape has shifted from winning subscribers at any cost to keeping existing customers through better pricing, simplified service offerings, and integrated connectivity,” Parks Associates’ senior director of research Kristen Hanich said in a press release about the cable and convergence report. “Providers are investing in strategies that reduce churn while strengthening the value of broadband through mobile bundles and improved customer experiences.”

The convergence of technologies to create a holistic environment for consumers is a topic that Parks Associates has touched on before. In March, the firm released a report titled “Seeing the Unseen: Delivering Connectivity With Confidence.” A key finding of the report is that in-home Wi-Fi performance is an increasingly important factor in selection of a broadband provider.

From the article, "Big cable companies lose subscribers in Q1 2026 but outpace Q1 2025: Report" by Carl Weinschenk

Previously In The News

Netflix Heads Digital Video Services List, But There Are Questions

You would probably guess right if you were asked “What are the top three digital video subscription services?” They are 1. Netflix 2. Amazon Video and 3. Hulu. No surprises there. But what about numbe...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable

The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive