Providing market intelligence for more than 35 years

In The News

Betting big on local TV

Still others have eschewed cable subscriptions in favor of less expensive content providers such as Netflix, Hulu and Amazon Prime, all of which now boast original programming. (In fact this year, for the first time, none of the four major networks won a Golden Globe for television programming, but Amazon and Netflix did.) CBS now offers a dedicated app making its programming available for a fee without requiring a cable TV subscription and HBO’s HBO Go service will also be available as a standalone streaming service starting in April. (A recent survey by Dallas-based international marketing firm Parks Associates found that a projected 7 million cable subscribers would drop cable entirely in favor of the HBO streaming service.) And, upping the ante, DISH Network has released a $20 per month streaming-only service called Sling TV that offers a basic package of 12 channels, including ESPN, CNN, TNT, HGTV, The Food Network and The Disney Channel. (But Sling TV doesn’t include any network TV or local affiliate programming.)

From the article "Betting big on local TV" by Richard Foster.

Previously In The News

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

HBO Max: Everything to know about HBO's streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

At CES 2019, Apple finally sets iTunes, AirPlay loose

The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...

Why Amazon Is The Current King Of The Virtual Assistants

The smart home market is young, but it's growing rapidly as IoT makes its way into virtually every product that can benefit from some level of connectivity. Smart home device ownership in the United S...