Providing market intelligence for more than 35 years

In The News

Betting big on local TV

Still others have eschewed cable subscriptions in favor of less expensive content providers such as Netflix, Hulu and Amazon Prime, all of which now boast original programming. (In fact this year, for the first time, none of the four major networks won a Golden Globe for television programming, but Amazon and Netflix did.) CBS now offers a dedicated app making its programming available for a fee without requiring a cable TV subscription and HBO’s HBO Go service will also be available as a standalone streaming service starting in April. (A recent survey by Dallas-based international marketing firm Parks Associates found that a projected 7 million cable subscribers would drop cable entirely in favor of the HBO streaming service.) And, upping the ante, DISH Network has released a $20 per month streaming-only service called Sling TV that offers a basic package of 12 channels, including ESPN, CNN, TNT, HGTV, The Food Network and The Disney Channel. (But Sling TV doesn’t include any network TV or local affiliate programming.)

From the article "Betting big on local TV" by Richard Foster.

Previously In The News

Google Chromecast Bests Apple TV In Sales, Researcher Says

According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...

Deepak Chopra Launches A Wellness App To Create 'Social Transformation'

The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...