Providing market intelligence for more than 35 years

In The News

Best Practices for Easing Security Concerns Around Smart HVAC

According to a recent study from Parks Associates, 72% of smart home product owners are concerns with the security of the personal data collected by their devices — and with so many smart HVAC products on the market today, HVAC customers have to make up a huge portion of those concerned about cybersecurity.

From the article, "Best Practices for Easing Security Concerns Around Smart HVAC" by Hannah Belloli

Previously In The News

Internet connections to Smart TVs grow as streaming options increase

Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...

People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead

The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...

Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...

FuboTV: Why I Like This Stock Better Than DraftKings

Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...