Providing Market Intelligence for 40 Years

In The News

Being Smarter About Smart Home Alarms

But by the end of the 20th century that market growth leveled off and stagnated. Fast-forward to the past 10 years, with heightened acceleration the past three to five, and (according to Parks Associates) the residential system market penetration has soared to 36% of U.S. homes.

From the article, "Being Smarter About Smart Home Alarms" by Scott Goldfine.

Previously In The News

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...

Apparently you'll share your data to stop coronavirus

New Parks Associates survey says most of us are up for contact tracing, if the conditions are right. Beyond the masks, distancing and the development of an eventual vaccine, the novel coronavirus i...

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...