Providing Market Intelligence for 40 Years

In The News

Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?

New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also show that platforms like Max and Disney+ may want to start offering mobile-exclusive content if they want to keep building engagement with subscribers.

The data from Parks shows that more than 80% of customers watch subscription video-on-demand (SVOD) services for at least one hour each week. Sixty-one percent of households watch such services on smart TVs, watching 7.5 hours of content per week from these sources on average.

Parks’ data shows that 50% of people who consume video on a viewing device (smart TV, computer, tablet, or phone) watch ad-supported streaming at least once a week, a clear response to the rising prices of subscription streaming and the need for customers to seek video from unpaid sources.

“The flexibility and convenience that on-demand services offer is highly appealing to viewers, but many households enjoy a balance between finding something to watch and watching what they find,” said Parks analyst Sarah Lee. “Given the popularity of FAST and user-generated content, consumers may soon decide they do not need to subscribe to as many services as they do now.”

The numbers from Parks also show that viewers are spending quite a bit of time streaming video on their phones.

There are lots of options available, and Parks’ data clearly indicates that platforms that pursue mobile viewers will have an audience ready and waiting.

From the article, "Average Video Viewing Time Rises to 43.5 Hours Per Week in the US; Do Streamers Need More Phone-Specific Content?" by David Satin

Previously In The News

How GF FDX™ and FinFET solutions are powering the next generation of Wi-Fi

Today, seamless connectivity is a necessity. We are moving to smarter homes and more connected devices, causing the demand for reliable and efficient Wi-Fi solutions to grow exponentially. In fact, ac...

Celebrating Innovation in Property Technology: 2025 Awards

Today marks an important milestone as Parks Associates unveils the nominees for the prestigious 2025 Property Innovation Awards. These honors celebrate properties and teams making significant strides...

Parks Associates Unveils 2025 Property Innovation Award Nominees

In an exciting reveal, Parks Associates has announced the nominees for the third annual Property Innovation Awards. This prestigious event recognizes the forefront of innovation in multifamily proptec...

Consumer Interest Grows for Monthly AI Home Assistant Services

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as sa...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive