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AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

March 29, 2016

“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”

From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.

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About Parks Associates

AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

Previously In The News

How Netflix is adapting as the streaming boom stalls

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Streaming is heading toward a breaking point with consumers

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