Providing Market Intelligence for 40 Years

In The News

As LA wildfires raged, these residents watched their homes burn on doorbell video

As of last year, at least 18% of U.S. households — or at least 25-27 million — had video doorbells, according to Dallas-based market research firm Parks Associates. That’s up from around 7% of households in 2018.

California’s video doorbell usage is “about the same as the national average,” according to Parks Associates — not surprising since Ring was born in a Pacific Palisades garage. Hence, it’s likely that hundreds, if not thousands, of Pacific Palisades and Altadena residents watched homes burn in real time.

As of 2024, Hawthorne-based Ring doorbells continue to dominate in U.S. market share, followed by ADT, Blink, Simplisafe and Google Nest, according to Parks Associates.

From the article, "As LA wildfires raged, these residents watched their homes burn on doorbell video" by Jeff Collins

Previously In The News

Alexa Poised To Play A Bigger Role This Amazon Prime Day

In a press release, Amazon singles out “voice shopping” more “Alexa-exclusive deals” for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet. “Amazon is...

Is It Time to Bring Back the TV Antenna?

Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...

Hulu CEO Plots A Way To Stand Out From The Crowd In Online TV

Hulu isn’t the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.‘s Sling TV and Sony Corp.‘s...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...