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As AT&T issues results, strategy is key to future

October 21, 2015

Brett Sappington at Parks Associates is one of the people keeping track of the changes in video consumption, and both Verizon and AT&T use his research.

"They've definitely taken two different directions," he said.

"There are so many roles that [Verizon and AT&T] could play," Sappington said. "I'm really curious to see what they will do and where they see the opportunity in the market."

From the article "As AT&T issues results, strategy is key to future" by Nova Safo.

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On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

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About Parks Associates

As AT&T issues results, strategy is key to future

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Google Chromecast’s surprising origins—and uncertain future

Comcast is totally okay with you not having an Xfinity set-top box

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

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