Providing market intelligence for more than 35 years

In The News

As AT&T issues results, strategy is key to future

Brett Sappington at Parks Associates is one of the people keeping track of the changes in video consumption, and both Verizon and AT&T use his research.

"They've definitely taken two different directions," he said.

"There are so many roles that [Verizon and AT&T] could play," Sappington said. "I'm really curious to see what they will do and where they see the opportunity in the market."

From the article "As AT&T issues results, strategy is key to future" by Nova Safo.

Previously In The News

68 Percent Smartphone Owners In The US Stream Music Daily: Study

A study by Parks Associates in its study revealed that 68 percent of smartphone owners in the country listen to music via streaming music on their handsets daily. On average, a person streams music on...

Arrayent Connects Developers To IoT Ecosystems With The EcoAdaptor For Nest

Amid IoT ecosystem platforms, Nest from Nest Labs (subsidiary of Alphabet Inc.) is a mature and well known brand. It was acquired by Google (now Alphabet) in 2014 for $3.2 billion and has expanding it...

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content an...

CONNECTIONS Conference To Feature Technology And Business Solutions For IoT And The Connected Home

Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...