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As AT&T issues results, strategy is key to future

October 21, 2015

Brett Sappington at Parks Associates is one of the people keeping track of the changes in video consumption, and both Verizon and AT&T use his research.

"They've definitely taken two different directions," he said.

"There are so many roles that [Verizon and AT&T] could play," Sappington said. "I'm really curious to see what they will do and where they see the opportunity in the market."

From the article "As AT&T issues results, strategy is key to future" by Nova Safo.

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About Parks Associates

As AT&T issues results, strategy is key to future

Previously In The News

20% of Broadband Homes Now Get TV Via Antenna

Research: Increase in Digital Antenna Use Indicates Cord Cutting

Report: Viewers Say Churn is Based on Lack of New, Original Content

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

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