Providing Market Intelligence for 40 Years

In The News

Apple Watch mHealth functionality limited

Parks Associates expects Apple will sell between 15 million to 20 million Watch devices in 2015. The "wild card," notes the research firm, is potential demand in Asia, particularly in China, where Apple products have become very popular, writes analyst Harry Wang, in a blog post.

Vendors are scrambling to make headway in the mHealth wearables sector. Just last week, LG announced its first 4G LTE-enabled smartwatch wearable, called the LG Watch Urbane LTE. It features all the communication functions of a smartphone in a metal wristwatch form factor.

From the article "Apple Watch mHealth functionality limited" by Judy Mottl.

Previously In The News

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks....

AT&T gooses $45 prepaid plan with cheaper iPhones

And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explo...

59% of broadband-enabled UK households now access video content online

The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research. Parks Associates relayed their key findin...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...