Providing Market Intelligence for 40 Years

In The News

Apple TV Upgrade: Upside Limited Without Content

Apple has been working for some time on a cable killer, and is looking to combine broadcast and select cable networks for a cheaper, better-looking bundle. But that isn’t the extent of the company’s content ambitions: As Variety reported exclusively, the company has even made overtures to execs in Hollywood about producing its own original programming, with the goal of building out a production unit that could one day churn out TV shows or even movies.

But no Apple originals are in the foreseeable future, and negotiations with networks to license channels have been slow-moving, forcing the company to postpone the launch of the service until some time in 2016.

Without that content infusion, Apple TV is just another box — and an expensive one: Numerous leaks point to a base model launch price of $149.

That’s significantly more than the competition, which already has been eating Apple’s lunch with cheap boxes and streaming sticks. Roku, whose entry-level devices retail for just $50, sold 34% of all streaming devices in the U.S. in 2014. Apple TV’s market share was just 13%, according to data from Parks Associates, which also has sales of Google’s Chromecast streaming stick and Amazon’s Fire TV devices surpassing those of Apple’s hockey puck.

Consumers are voting with their wallets, argued Parks Associates research director Barbara Kraus: “If I just want to stream, I can do that with a $35 stick.”

From the article "Apple TV Upgrade: Upside Limited Without Content" by Janko Roettgers.

Previously In The News

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Is It Time to Bring Back the TV Antenna?

Over 80% of us subscribe to some form of pay TV service, whether cable- or-satellite based. We get hundreds of channels, most of which we do not watch. And while the service is generally good, the mon...

Hulu CEO Plots A Way To Stand Out From The Crowd In Online TV

Hulu isn’t the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.‘s Sling TV and Sony Corp.‘s...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive