Providing market intelligence for more than 35 years

In The News

Apple TV Sees Impressive Sales Growth in 2015

Apple Inc.’s (NASDAQ:AAPL) fourth-gen Apple TV unit sales grew 50% year-over-year (YoY) in 2015, MacRumors reports, citing data shared by Parks Associates. The full-blown OS and Siri integration helped lift sales of Apple TV during the year.

As per the data from Parks Associates, Apple TV ranked as the fourth most popular streaming device in the US, behind Roku, Amazon, and Google. Apple TV accounted for 20% of streaming media devices purchased during 1Q15-1Q16. In contrast, Roku claimed 30%, while Google and Amazon each accounted for 22%.

From the article "Apple TV Sees Impressive Sales Growth in 2015" by Mohid Ahmed.

Previously In The News

The Future of Entertainment Services Authentication

A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a spec...

E-Sports Pioneers Are Making It Up as They Go

Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...

Nvidia's Turing Chip Opens Door to New Virtual Reality Realm

However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...

Second-tier boom to drive global OTT to more than 400MN subs by 2022

Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...