Providing Market Intelligence for 40 Years

In The News

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by analysts in the same period in 2016. By contrast, Roku saw a year-on-year increase in its lead over its rivals, growing from 33 percent in last year's survey to a dominant 37 percent this year.

Amazon, with its Fire TV range, also increased its market share during the same timeframe, growing from 16 percent of households to 24 percent. The Google Chromecast saw a reduction in its install base share, moving down to 18 percent from 21 percent.

Parks Associates told AppleInsider that the study surveyed 10,000 US broadband households in both periods, with the results stemming from households that owned at least one streaming media player. In 2016, 36 percent of those surveyed owned at least one streaming player, reducing slightly to 33 percent in 2017.  

From the article "Apple TV losing market share to streaming set-top box rivals Roku, Amazon" by Malcolm Owen.

Previously In The News

This Roku News Is Not Getting the Attention It Deserves

But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

'Tis the Season for a Roku–Amazon Showdown

When it comes to market share, no other streaming platforms are close to Roku and Fire TV. Roku has the lead right now: 37% of streamers opt for Roku devices, compared to 28% for Fire TV. Other stream...

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive