Providing Market Intelligence for 40 Years

In The News

Apple TV isn't nearly as popular as some of its competitors

When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it’s not the device used by most in the US for streaming video. According to a new study by the research firm Parks Associates, the Apple TV only accounts for 3.6% of all video streaming to televisions in the US, while its biggest rival, Roku, accounts for nearly 10% of streaming. But even more interesting, video game consoles like the Xbox and PlayStation are the most popular streaming devices for TVs. The study broke down streaming by brand, lumping all models of the Apple TV, Roku, and video game consoles together. This doesn’t mean the Apple TV is a flop. The device received its first major update in five years just a week ago, and it wasn’t included in this study. Meanwhile, companies like Roku and Amazon have been regularly updating their devices about every year or so, which has given them the advantage. The new Apple TV is also the first model to include Apple’s App Store, which has standard streaming services like Netflix, shopping apps like QVC, and casual games like “Crossy Road.”

From the article "Apple TV isn't nearly as popular as some of its competitors" by Techi.com.

Previously In The News

Smartphones driving consumer demand for connected cars to an all-time high

According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...

TTA’s Week: Digital Health Funding, Execs’ Wish List, ActivePreventive Responds…And Theranos

We compare two major analyses of 2016 digital health funding, note a tender opportunity and an award in UK, and two more chapters of the Theranos Story. The ActiveProtective CEO responds to Reader and...

New Gadgets For Smart Homes

SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...