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Apple TV goes on sale, begins shipping next week

The fourth-generation Apple TV is the company’s first new model in nearly three years, with older Apple TV units having long felt outdated. In recent years Apple has faced stiff competition from Amazon AMZN -1.68% , Google GOOGL -2.43% , and Roku. Over the years, each competing TV service has added new games and content providers, along with voice search capabilities to their respective platforms. Moreover, each company has also released new streaming products within the past month, putting even more pressure on Apple to upgrade its TV services.

In August, research firm Parks Associates placed Apple TV in fourth place for most popular media streaming device based on U.S. sales. According to the report, Roku led the pack with a 34% of the market.

From the article "Apple TV goes on sale, begins shipping next week" by Fortune.

Previously In The News

Roku's Lead in the Streaming Device Market Keeps Growing

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

What do people who don’t have smart home products want from them? Savings

Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

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