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Apple TV goes on sale, begins shipping next week

The fourth-generation Apple TV is the company’s first new model in nearly three years. In recent years Apple has faced stiff competition from Amazon AMZN 1.60% , Google GOOGL 1.64% , and Roku. Over the years, each competing TV service has added new games and content providers, along with voice search capabilities to their respective platforms. Moreover, each company has also released new streaming products within the past month, putting even more pressure on Apple to upgrade its TV services.

In August, research firm Parks Associates placed Apple TV in fourth place for most popular media streaming devices based on U.S. sales. According to the report, Roku led the pack with 34% of the market.

From the article "Apple TV goes on sale, begins shipping next week" by Jason Cipriani.

Previously In The News

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The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

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