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Apple TV could be star of Wednesday's show

The bigger problem facing the new Apple TV could be its price, analysts said. Reports suggest that Apple will price the device at $150. That's not only $50 more than what the company charged for its previous Apple TV, until it discounted it earlier this year, but it's $100 more than what the streaming sticks are selling for.

At that price, Apple could have a hard time finding buyers other than its most loyal fans, said Barbara Kraus, an analyst who covers the connected device market for Parks Associates.

From the article "Apple TV could be star of Wednesday's show" by Troy Wolverton.

Previously In The News

Amazon rumors show ad-supported video picking up steam

Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-su...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

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