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Apple TV could be star of Wednesday's show

The bigger problem facing the new Apple TV could be its price, analysts said. Reports suggest that Apple will price the device at $150. That's not only $50 more than what the company charged for its previous Apple TV, until it discounted it earlier this year, but it's $100 more than what the streaming sticks are selling for.

At that price, Apple could have a hard time finding buyers other than its most loyal fans, said Barbara Kraus, an analyst who covers the connected device market for Parks Associates.

From the article "Apple TV could be star of Wednesday's show" by Troy Wolverton.

Previously In The News

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Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

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Amazon is driving more transaction-based revenue for TV networks and studios

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“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...

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