In The News

Apple TV aims to capture 'cord cutters'

September 09, 2015

The new Apple TV will launch in late October at a starting price of $149.

Apple TV has lagged rivals with similar devices. According to the research firm Parks Associates: Roku leads the US market with a 37 percent market share, to 19 percent for Google Chromecast and 17 percent for Apple TV. Amazon's Fire TV devices have 14 percent.

Apple shares rebounded a day after a lukewarm market reaction to the US tech giant's launch of upgraded iPhones and other devices.

From the article "Apple TV aims to capture 'cord cutters'" by Glenn Chapman.

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The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

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Apple TV aims to capture 'cord cutters'

Previously In The News

Roku is the top streaming device in the U.S and still growing, report finds

Roku Grows Streaming Device Market Share, Apple TV Loses Out

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku Stock Retreats After Device Maker’s Roaring IPO

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