In The News

Apple TV aims to capture 'cord cutters'

September 09, 2015

The new Apple TV will launch in late October at a starting price of $149.

Apple TV has lagged rivals with similar devices. According to the research firm Parks Associates: Roku leads the US market with a 37 percent market share, to 19 percent for Google Chromecast and 17 percent for Apple TV. Amazon's Fire TV devices have 14 percent.

Apple shares rebounded a day after a lukewarm market reaction to the US tech giant's launch of upgraded iPhones and other devices.

From the article "Apple TV aims to capture 'cord cutters'" by Glenn Chapman.

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Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

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Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

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About Parks Associates

Apple TV aims to capture 'cord cutters'

Previously In The News

Apple's Services Push Gives It a Fresh Incentive to Launch a New Apple TV

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Netflix Leads the Top-10 Subscription OTT Video Services

Hub Research Finds an OTT Tipping Point

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