Providing market intelligence for more than 35 years

In The News

Apple Still Leads But Samsung Fast Catching Up In US

Washington, Feb 12 (IANS) Apple is still the leader in the US smartphone market but it needs to pull up all its socks as Samsung is fast catching up with its stunning range of Android-based devices, a new report has revealed.

According to US-based market research firm Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding 40 percent of the smartphone market while Samsung holds around 31 percent of the market and LG is next in line with 10 percent.

From the article "Apple Still Leads But Samsung Fast Catching Up In US" by www.bignewsnetwork.com

Previously In The News

Sports streamers are keeping more subscribers after seasons end

New data from Parks Associates shows use of sports streamers is on the rise. For a long time, sports leagues were leery of streaming platforms, knowing they could make more revenue by putting games...

Apple now has 69% of the smart tag market among US Internet households

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates.  The research group says that’s up from 7% in 2022. Consum...

How Home Security Upgrades Can Help You Sell Your Home

A Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate. From the article, "How Home Security Up...

New White Paper Offers Insights on Commercial Opportunities for Custom Installers

Parks Associates has released a new complementary white paper entitled “Smart Spaces: New Opportunities for Custom Integrators.” This white paper, sponsored by Nice, explores the significant growth op...