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In The News

Apple's Next? Brains Of An iPhone 6S In A 5S Body

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners.

And several consumers interviewed by USA TODAY said they were more than happy with a smaller phone.  

From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by www.ktvb.com

Previously In The News

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

One in 10 smart home device owners report unresolved technical problems

Smart home devices are supposed to make our lives easier, but if they suddenly stop working without warning, they can end up doing just the opposite. According to new research, more than one in 10 peo...

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

Smart Homes Are Cool, But Are They Safe?

Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...

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