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Apple Really Needs To Get On The Stick

September 05, 2017

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.

The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.

From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.

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Apple Really Needs To Get On The Stick

Previously In The News

Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

Smart device adoption grows but setup stumps 52% of users

Almost half of all US internet households now have a security system

If Your Home Has These 11 Things, People Think You’re Rich No Matter How Much Money You Make

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