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Apple Really Needs To Get On The Stick

September 05, 2017

A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.

The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.

From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.

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About Parks Associates

Apple Really Needs To Get On The Stick

Previously In The News

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

Parks: 80% of U.S. Internet Homes Own a Network Router

Research: 80% of US households have home network router

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