Providing Market Intelligence for 40 Years

In The News

Apple plans 4K Apple TV to regain market share

Apple TV has lost streaming media market share while competitors thrive. A Parks Associates report this week showed Apple’s market share dropping from 19% in Q1 last year to 15% this year. Amazon’s Fire TV grew from 16% to 24% in the same period.

From the article "Apple plans 4K Apple TV to regain market share" by Brandy Betz.

Previously In The News

Z-Wave’s S2 Framework Provides Advanced IoT Security for the Smart Home

Gartner predicts 21 billion IoT devices will be in the market by 2020 and the burgeoning IoT market will be sensitive to security as the sheer number of connected devices means more attack vectors and...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

How Home Automation Can Provide a Good Night’s Sleep

A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...