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Apple Needs Netflix and HBO More Than They Need It

February 15, 2019

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According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in one app, it ought to attract a lot of viewers to its platform. That opens the door for Apple to sell them additional subscriptions to less well-known services based on what they watch in more popular channels like HBO or Netflix.

From the article "Apple Needs Netflix and HBO More Than They Need It" by Adam Levy.

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About Parks Associates

Apple Needs Netflix and HBO More Than They Need It

Previously In The News

Device UI Important to Consumers When Making a Purchase: Parks

OTT At A Tipping Point, Poised For Rapid Growth

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

OTT Services Make Pay TV Look Like a Poor Value, Parks Finds

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